AdDuplex Windows Phone Statistics Report - January, 2016

AdDuplex Windows Phone Statistics
Report – January, 2016
January 22nd, 2016
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

Windows Phone Statistics Report
Holiday sales seem to have had little effect on the Windows Phone device landscape and
there are no surprises here.
Of all the devices running a version of Windows Phone, almost ten percent have the
Windows 10 Mobile OS.
We look in detail at Germany, Italy, Poland, Indonesia and Argentina.
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January 22nd, AdDuplex

Data Source
This report is based on data collected from 5,298 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
January 22nd, 2016 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of January 2016, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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Windows Phone Devices Worldwide
This month we see a
continued increase in the
popularity of the Lumia 640
which is up 1.0%.
There are other increases for
the 435, 535 and 640XL who
are all up 0.3%.
The 520 remains the most
popular device in use globally
but its share of the market
continues to decline and this
month is down 1.1%.
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NOKIA Lumia 520
12.9%
MICROSOFT Lumia 535
11.7%
NOKIA Lumia 630
8.6%
NOKIA Lumia 635
7.4%
MICROSOFT Lumia 640
6.3%
NOKIA Lumia 530
4.6%NOKIA Lumia 625
4.5%
MICROSOFT Lumia 435
3.8%
MICROSOFT Lumia 640 XL
3.3%
NOKIA Lumia 920
3.0%
Other
34.0%

Windows Phone 8 & 10 Manufacturers
Blu has also overtaken
Huawei to be the fourth most
popular manufacturer.
Correction: last month we’ve
failed to acknowledge a new
reported manufacturer name
for Microsoft (MicrosoftMDG)
and lumped these devices
with Other rather than
Microsoft/Nokia. So,
considering this, even though
the numbers for
Microsoft/NOKIA remain the
same, it actually means that
the market share has dropped
slightly (was a bit higher than
reported last month).
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NOKIA/Microsoft
96.97%
HTC
1.21%
SAMSUNG
0.59%
BLU
0.27% HUAWEI
0.26%
Other
0.70%

OS Versions – Worldwide
As mentioned last month,
Windows 10 Mobile is now
running on more devices
than WP8.0.
The changes this month are:
WP 7.x is down 0.5%
WP 8.0 is down 0.4%
WP 8.1 is down 0.1%
Win 10 is up 0.7%
The changes suggest that
the growth in Win10 usages
are being driven more by
new devices than Insider
upgrades.
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Windows Phone 8.1
77.7%
Windows 10 Mobile
9.5%
Windows Phone 8.0
8.4%
Windows Phone 7.x
4.3%

Windows Phone Devices – US
The only position change this
month is again from the 435
as it rises two places to fifth
with a share increase of 0.3%
The biggest share change is
again from the 640 which has
gained 1.7% since last
month.
The biggest loss of share
was from the 521 which has
lost another 0.8%.
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NOKIA Lumia 635
30.9%
MICROSOFT Lumia 640
18.2%
NOKIA Lumia 521
5.2%
NOKIA Lumia 630
3.8%
MICROSOFT Lumia 435
3.6%
NOKIA Lumia 520
3.5%
NOKIA Lumia 920
3.3%
HTC One (M8)
3.0%
NOKIA Lumia 530
2.6%
NOKIA Lumia 928
2.4%
Other
23.6%

Windows Phone Devices – Germany
The same devices make up
the top ten as they did in
November but with a small
change in order. The 640 has
overtaken the 930 to become
the second most popular
device and the 530 has
climbed two places too.
The other big changes are
630 down 0.6%
925 down 0.5%
920 down 1.1%
Other up 2.3%
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NOKIA Lumia 630
13.5%
MICROSOFT Lumia 640,
10.6%
NOKIA Lumia 930
8.9%
MICROSOFT Lumia 535
8.8%
NOKIA Lumia 925
5.9%
NOKIA Lumia 530
5.5%
NOKIA Lumia 520
5.4%
NOKIA Lumia 920
4.7%
NOKIA Lumia 830
4.1%
NOKIA Lumia 625
3.4%
Other
29.3%

Windows Phone Devices – Italy
Since November the Lumia
820 has fallen form the top
ten and been replaced by the
640XL.
The biggest increase in share
has been by the 640 which
has added 1.7% and is now
more popular than the 625.
The 520 has seen a decline
in share of the same amount.
The largest other changes
are:
630 down 0.8%
535 up 0.9%
530 down 0.5%
Other up 0.8%
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NOKIA Lumia 630
14.9%
MICROSOFT Lumia 535,
12.5%
NOKIA Lumia 520
8.1%
NOKIA Lumia 635
7.4%
MICROSOFT Lumia 640
6.9%
NOKIA Lumia 625
5.8%
4.0%
NOKIA Lumia 530
3.6%
NOKIA Lumia 735
3.5%
NOKIA Lumia 920
3.3%
Other
30.0%

Windows Phone Devices – Poland
There have been some large
changes here in the three
months since we last looked
in detail.
The 535 is still the most
popular device but it’s share
has increased by 2.1%.
There’s an even bigger
percentage increase for the
640 which remains the
second most popular device.
It has gained 3.9%.
The other large changes are
for the 520 (down 2.1%), the
625 (down 1.2% and the
‘Other’ category (down
2.4%).
The 640XL is a new entry
and it replaces the 530.
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MICROSOFT Lumia 535
16.6%
MICROSOFT Lumia 640
13.0%
NOKIA Lumia 735
7.7%
NOKIA Lumia 520
7.0%
NOKIA Lumia 630
6.7%
NOKIA Lumia 635
6.0%
NOKIA Lumia 625
5.7%
MICROSOFT Lumia 532
4.4%
NOKIA Lumia 920
3.5%
2.7%
Other
26.7%

Windows Phone Devices – Indonesia
We last looked at Indonesia
in April 2015. The shape of
the pie chart has changed
little since then but the
notable difference is the
switch in first and second
places. The 535 is now the
most popular device having
gained 8.2% share. Slipping
to second place is the 520
which is down by the same
amount.
Amongst the other changes,
the popularity of the 640XL is
most noteworthy as it is more
than four times as popular
than the 640.
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MICROSOFT Lumia 535
29.8%
NOKIA Lumia 520,
22.0%
NOKIA Lumia 625
6.8%
MICROSOFT Lumia 430
5.3%
MICROSOFT Lumia 540
4.8%
NOKIA Lumia 620
4.5%
MICROSOFT Lumia 532
2.3%
NOKIA Lumia 720
2.2%
2.1%
NOKIA Lumia 530
2.0%
Other
18.3%

Windows Phone Devices – Argentina
Much has happened in the five
months since August 2015
when we last looked at
Argentina.
The 520 has seen a big drop in
popularity and is down 5.6%.
There are new entries in the
top ten for the 640, 435 and
735.
The 535 and 530 have seen
the biggest growth, 1.8% and
2.9% respectively.
Despite running the 7.X version
of Windows Phone the 710 is
still holding on in seventh place
but is down 2.4%.
The other remaining devices in
the top ten have seen a loss of
share but the ‘Other’ group has
more than doubled gaining
6.7%.
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NOKIA Lumia 635
20.8%
NOKIA Lumia 520
14.1%
NOKIA Lumia 630
11.5%
MICROSOFT Lumia 535
10.7%NOKIA Lumia 530
8.1%
MICROSOFT Lumia 640
7.1%
NOKIA Lumia 710
4.3%
MICROSOFT Lumia 435
3.9%
NOKIA Lumia 735
3.3%
NOKIA Lumia 620
3.3%
Other
12.7%

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AdDuplex Windows Phone Statistics Report - January, 2016

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